A short story about us

Sportsbridge was born from a simple belief — that sports and business should work together, not in parallel.

After years behind the scenes of some of the biggest tournaments in South America, we saw a gap between the excitement on the field and the strategy in the boardroom.

That gap is where Sportsbridge was built.

We exist to help brands, rights holders, and agencies translate passion into performance. Whether it’s dressing a stadium, mapping fan journeys, or defining sponsorship strategies, we bring creativity and analytics together to tell stories that matter — to fans, partners, and the bottom line.

From Brazil to the world, Sportsbridge connects opportunities, people, and ideas.

Because in sports, as in business, success happens when you build bridges strong enough for everyone to cross.

We see a future where every partnership in sports is driven by understanding, innovation, and measurable impact. Where stadiums, screens, and communities become platforms for meaningful connections — not just exposure. Our vision is to be the trusted partner that transforms the way brands invest in sports across Latin America and beyond, setting new standards for collaboration, creativity, and value creation.

Our Mission

Our Vision

At Sportsbridge, our mission is simple — to connect worlds that speak different languages but share the same passion: sports and business. We exist to help brands and rights holders find common ground, turning every sponsorship, campaign, and activation into a story that moves fans and delivers real results. Through creativity, data, and experience, we build bridges where performance meets purpose.

Founder & Executive Director

Roberto R. Murakami is the founder and Executive Director of Sportsbridge, a consultancy built on more than a decade of experience connecting global brands with the passion of South American football. Having worked with organizations such as FIFA, FC Diez Media, and DAZN, Roberto has led sponsorship strategies, brand activations, and digital innovations that shaped some of the continent’s biggest tournaments. His vision for Sportsbridge is grounded in bridging creativity and data — transforming fan passion into measurable business value. Driven by integrity, precision, and a lifelong love for the game, he continues to build the bridges that move both sports and business forward.